"The youth-focused digital service aims to create new value and deliver innovative mobile services, targeting a segment increasingly drawn to app-based onboarding, support and account management."
"Demand among younger generations is growing for fully online experiences covering the entire customer journey, with users seeking flexible pricing models and services designed with online channels at their core."
"KDDI emphasised the Japanese venture gained traction amongst younger users, adding it expects demand for online mobile services to gather similar pace in Vietnam, a market of more than 100 million people."
KDDI and VNPT are collaborating to create a new mobile brand targeting young, digital native users in Vietnam, set to launch in 2026. KDDI will focus on service design and digital marketing, while VNPT will provide network infrastructure. The service aims to deliver innovative mobile experiences, catering to the growing demand for fully online customer journeys and flexible pricing models. KDDI's previous success with a similar venture in Japan indicates potential for similar demand in Vietnam's large market.
Read at Mobile World Live
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