Counterpoint's market research reveals that the vanilla iPhone 15 dominated Q3 sales, followed by the iPhone 15 Pro Max and Pro, capturing significant market interest.
Consumer behavior is shifting towards higher-end smartphones, particularly in emerging markets, driven by attractive trade-in offers and financing schemes that boost iPhone sales.
Samsung's Galaxy S24 marks the first appearance of a Galaxy S series phone in the top 10 since 2018, indicating a resurgence in popularity.
Xiaomi's Redmi 13C builds on the success of the Redmi 12C, offering competitive specifications that enhance its appeal in a crowded budget segment.
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