"There are few apps more synonymous with the iPhone than Instagram. It was one of the earliest defining apps on the smartphone, with an ascent made hand-in-hand with Apple's App Store. Which is why, through another lens, it's absurd that over 15 years, Instagram never launched a dedicated iPad app. Instead, its loyalists have been stuck with a tiny version of the iPhone app running on their iPad screens. That is until today: Instagram is now rolling out its first official iPad app."
"The company's head of design, Brett Westervelt, took me on an exclusive first tour-explaining the company's evolving strategy to design its way across new platforms."
"The early-rate deadline for Fast Company's Most Innovative Companies Awards is Friday, September 5, at 11:59 p.m. PT. Apply today."
Instagram emerged as a defining iPhone app, growing alongside Apple's App Store and delaying its Android release by two years. For over 15 years Instagram lacked a native iPad app, forcing users to run a scaled iPhone interface on iPad screens. Instagram is now rolling out its first official iPad app to provide a proper tablet experience. Brett Westervelt, the company's head of design, led an exclusive tour and described the company's evolving strategy to extend design across new platforms. An early-rate deadline for Fast Company's awards falls Friday, September 5, at 11:59 p.m. PT.
Read at Fast Company
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