"India's mobile app market is generating record revenue, with in-app purchases crossing $300 million in the first quarter, up 33% year-over-year, according to Sensor Tower. Non-gaming apps were the main driver of growth in Q1, generating over $200 million in in-app purchase revenue - rising 44% year-over-year and increasing their share of overall spending."
"The progress reflects a broader shift in India's app market, where annual in-app purchase revenue has risen from $520 million in 2021 to more than $1 billion in 2025 and is projected to reach $1.25 billion this year, per Sensor Tower."
"Much of India's spending in Q1 was captured by global platforms, with Google One, Facebook, ChatGPT, and YouTube among the top earners. Domestic players were more prominent in video streaming, with JioHotstar and SonyLIV ranking highly."
"Despite the gains, India remains a relatively low-spending market, generating about $0.03 in revenue per download, compared with more than $0.20 in Southeast Asia and Latin America."
India's mobile app market is experiencing significant growth, with in-app purchases surpassing $300 million in the first quarter, a 33% increase year-over-year. Non-gaming apps are the primary growth drivers, generating over $200 million, a 44% rise from the previous year. The market is projected to reach $1.25 billion in revenue this year. While global platforms dominate spending, domestic players excel in video streaming. Despite progress, India remains a low-spending market compared to Southeast Asia and Latin America, generating only $0.03 per download.
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