IDC: Global smartphone shipments decline by 4% as Samsung leads all makers in Q1

"A total of 289.7 million devices were shipped in the first three months of 2026, representing a 4.1% decline compared to the same period last year."

"Samsung was the leading brand in terms of device shipments for the period, with an estimated 62.8 million shipments and a 21.7% market share."

"Apple came in second with 61.1 million shipments and a 19.6% market share, with the iPhone 17 series continuing to garner consumer attention."

"Looking ahead, IDC analysts predict turbulent months for the smartphone market as the ongoing memory chip crisis will continue to push average selling prices."

In Q1 2026, global smartphone shipments reached 289.7 million, a 4.1% decline from the previous year. This decline is attributed to acute memory supply constraints and rising bill-of-materials costs, leading to price hikes by manufacturers like Samsung. Samsung led the market with 62.8 million shipments and a 21.7% share, followed closely by Apple with 61.1 million shipments and a 19.6% share. Xiaomi, Oppo, and vivo followed in the rankings, with predictions of continued challenges in the smartphone market due to the memory chip crisis.

Read at GSMArena.com