"If you run, you've probably heard of Runna. The consumer app is all over Instagram, TikTok, and Strava, with 48,000+ ratings at 4.9 stars on the app store. The Reddit community alone now has around 47,000 members. Officially launching in March 2022, Runna reached 7,000 paying subscribers a year later and has since helped millions of runners complete their first race."
"In April 2025, Runna was acquired by Stava for an unknown amount. Though estimates are around £150 million, based on a 30X return to early crowdfunding investors, who invested when it was valued at £5 million (30 X £5M = £150M). That's when I decided to see what all the hype was about. The acquisition caught my eye, and so did the fact that my friends had just signed me up for a half-marathon 🫠"
Nearly 1 billion runs were recorded on Strava in 2024, and running became the fastest-growing sport globally as Gen Z seeks community and connection. Runna launched in March 2022, rapidly built visibility across Instagram, TikTok, Strava, and Reddit, and accumulated 48,000+ app ratings at 4.9 stars and roughly 47,000 Reddit members. Runna reached 7,000 paying subscribers within a year and helped millions complete their first race. In April 2025, Runna was acquired by Strava with estimates around £150 million based on early investor returns. Runna's onboarding focuses on simple product clarity and building user belief.
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