"A broad study by Ericsson ConsumerLab found strong support for assured connectivity services, with more than 40% of respondents wanting it and about half of those willing to pay extra to have it. The study - based on a survey of about 43,000 smart phone owners in 27 markets, 34,000 of whom are active 5G customers - sought to understand how best to think about differentiated services. The Ericsson study started with five questions providers should ponder when considering differentiated connectivity services."
"The Ericsson study found that 5G users in markets with differentiated connectivity services have 46% higher brand perception and 18% higher satisfaction scores compared to users with the same service provider but without enhanced performance offerings. The study found that differentiated connectivity services protect against chasing after the lowest pricing and provides helpful retention tools. The Ericsson study also found that 60% of users are willing to pay for connectivity boosts,"
A broad survey of about 43,000 smartphone owners in 27 markets, including 34,000 active 5G customers, measured interest in differentiated connectivity services. More than 40% of respondents want assured connectivity, and roughly half of those are willing to pay extra. 5G users in markets with differentiated connectivity report 46% higher brand perception and 18% higher satisfaction than comparable users without enhanced performance offerings. Differentiated connectivity helps avoid competing solely on price and supports retention. Sixty percent of users are willing to pay for connectivity boosts, though access preferences vary; 40% are uninterested.
Read at Telecompetitor
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