"A report from earlier this month suggested there won't be any new Asus phones launching this year, and we now have official confirmation that the brand is moving away from smartphones altogether. Asus chairman Jonney Shih confirmed that the brand is not planning any new smartphone releases during a special event gala at the Taipei Nangang Exhibition Center. According to reports, Asus will focus its resources and R&D on commercial PCs and physical AI (i.e., robotics and smart glasses)."
"The brand will still offer maintenance, software updates, and warranty services for existing smartphones. Shih also shared that Asus reached TWD 738.91 billion ($23.4 billion) in revenue for 2025, which represents a 26% jump compared to 2024. The AI server business in particular achieved 100% growth - doubling its own target. The last few years saw Asus dwindle down its Zenfone series and cut back on ROG Phone releases."
Asus confirmed it will cease new smartphone releases and shift strategic focus away from consumer phones. The company will concentrate R&D and resources on commercial PCs and physical AI, including robotics and smart glasses. Existing smartphones will continue to receive maintenance, software updates, and warranty services. Asus reported TWD 738.91 billion ($23.4 billion) revenue for 2025, a 26% increase year-over-year. The AI server business doubled expectations with 100% growth. Recent years showed reduced activity in the Zenfone lineup and fewer ROG Phone launches. Only two phones debuted in 2025 and both underperformed commercially.
Read at GSMArena.com
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