The smart wearable market saw a modest 3% growth in Q3 2024, driven largely by smart bands, which grew 7%, marking a return to growth after years of decline.
Xiaomi and Apple lead the market in shipment numbers with both at 8.5 million units. However, Apple commands significantly higher market value, capturing 40% of total shipment value.
Emerging markets have significantly influenced growth, with stronger demand for affordable smart bands, particularly the Xiaomi Smart Band 9 and Samsung Galaxy Fit3, appealing to first-time buyers.
Apple's older models are seeing decreasing demand, highlighting a potential stagnation in advanced smartwatch features that fail to entice customers for upgrades.
Collection
[
|
...
]