"Satisfaction is improving markedly among business wireless customers, according to a new report from J.D. Power. More specifically - according to the J.D. Power 2025 U.S. Business Wireless Satisfaction Study - the satisfaction for the cost of service increased 19 points (on a 1,000-point scale), while the satisfaction of offerings and promotions increased from 682 to 699. Among telecom providers, T-Mobile placed first in the medium business segment with a score of 746, with Spectrum Business (723) second and AT&T (722) third. AT&T topped the small business segment at 688, followed by Verizon Wireless (686) and T-Mobile (681)."
""As network quality issues decrease and satisfaction continues to grow among business wireless providers, cost has emerged as a key differentiator," said J.D. Power Director of Technology, Media and Telecom Carl Lepper in a prepared statement about the report. "This highlights how consistent communications about product and service offerings, alongside messaging on reliability and loyalty or rewards programs, has strengthened the perception that business wireless providers deliver strong value. This approach is working with year-over-year improvements in satisfaction, especially cost of service and offering and promotions, reinforcing the view that these brands are highly customer-focused.""
Business wireless customer satisfaction improved markedly, with cost-of-service satisfaction rising 19 points on a 1,000-point scale and offerings and promotions increasing from 682 to 699. In the medium business segment, T-Mobile scored 746, Spectrum Business 723, and AT&T 722. In the small business segment, AT&T scored 688, Verizon Wireless 686, and T-Mobile 681. Small-business satisfaction factors, in order of importance, are network quality, cost of service, billing, offerings and promotions, digital tools and support, and customer phone support. Medium-business factors, in order, are network quality, sales representatives, cost of service, billing, offerings and promotions, digital tools and support, and customer phone support. Cost has become a key differentiator as network issues decline.
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