"Once upon a time, Steve Jobs said, "Get rid of all these buttons and just make a giant screen." During the landmark presentation that introduced the world to the groundbreaking new iPhone, Jobs lectured that the problem plaguing modern (circa 2007) cellphone interfaces was "the bottom 40 percent." "They all have these keyboards that are there whether you need them or not to be there. And they all have these control buttons that are fixed in plastic and are the same for every application.""
"The iPhone offered a radical new solution in that giant screen. The keyboard wouldn't always be there, and the digital interface could change to meet the needs of ever-evolving apps. Touchscreens were the future. Buttons, fixed in plastic, represented the past."
The My Clicks Communicator aimed at preventing doomscrolling habits. A call to "Get rid of all these buttons and just make a giant screen" framed the move toward a single large touchscreen. Criticism centered on the "bottom 40 percent"—keyboards and fixed plastic control buttons that remained present regardless of application. The giant screen allowed on-screen keyboards that appeared only when needed and digital interfaces that adapted to evolving apps. Touchscreens were positioned as the future while fixed buttons were presented as remnants of the past. Despite that shift, button-based interfaces have begun to resurge, driven by analog appeal, nostalgia, and simple dumbphone designs that reduce distraction.
Read at Medium
Unable to calculate read time
Collection
[
|
...
]