The most striking statistic is Apple Pay's 92% share of mobile debit wallet transactions. This isn't just market leadership; it's market dominance. With 43.9% of the overall mobile payment market share, Apple Pay has positioned itself as the de facto standard for digital wallets in the U.S.
Gen Z is leading the charge in Apple Pay adoption, with 73.1% of Gen Z mobile wallet users choosing it for in-store purchases. This trend suggests a generational shift in payment preferences.
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