In Q1, Apple and Samsung led smartphone sales in Europe, each having five devices in the top ten. Apple's iPhone 16 Pro topped the charts with 6% of sales, followed by the iPhone 16 Pro Max and vanilla iPhone 16 at 5% each. Samsung's Galaxy S25 Ultra and S25 placed fourth and fifth. The iPhone 16e debuted in the top ten but saw lower sales than previous SE models, attributed to its higher price. Apple's iPhone 15 also remained relevant, ranking tenth.
The iPhone 16 Pro was the best-selling device in Europe, earning 6% of all smartphone sales for the period.
Counterpoint notes that the iPhone 16e's initial sales lag behind earlier models due to its higher price point.
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