Admix powering AR In-Play ads in Reality Clash mobile game

"Admix' proprietary rendering technology has the ability to digitally inject any digital advertising creative into any 3D world with zero impact on gameplay performance. The IAS verified Admix In-Play solution empowers brands and advertisers to programmatically target highly engaged audiences across billions of hours of gameplay, which now extends to high performance AR mobile gaming worlds, such as those in Reality Clash."

"Reality Clash features stunningly realised AR game worlds which now render highly detailed, non-interruptive ad creatives, paying homage to classic cyberpunk movies such as Blade Runner and Ghost in the Shell. Reality Clash AR In-Play ads are an effective showcase for advertisers looking to reach extremely engaged audiences at scale."

Reality Gaming Group partnered with Admix to launch In-Play advertisements in Reality Clash, an AR mobile combat game available on iOS and Android. Admix's proprietary rendering technology digitally injects advertising creatives into 3D game worlds without impacting gameplay performance. The solution is IAS verified and enables brands to programmatically target engaged audiences across billions of gameplay hours. Reality Clash features cyberpunk-inspired AR battlefields where non-interruptive, highly detailed ad creatives blend seamlessly into the game environment. This integration provides advertisers with an effective platform to reach extremely engaged audiences at scale within immersive AR gaming experiences.

Read at Thedrum