"With the holiday shopping season approaching, retailers are preparing for what could be one of the biggest years for mobile commerce. Adobe estimates that U.S. consumers will spend $253.4 billion online between Nov. 1 and Dec. 31, with smartphones driving the majority of visits and more than half of total spending. Mobile shopping has been growing steadily for years, but this season marks a significant shift: For many shoppers, especially younger consumers, the phone is now the primary way they browse, compare prices, and make purchases. Retailers that rely heavily on desktop experiences or assume customers will switch devices to complete a purchase may find themselves falling behind."
"According to AudioEye's 2025 Digital Accessibility Index, retail pages contain an average of 350 accessibility issues, including low-contrast text, missing alt text, and buttons that don't work properly with assistive technology. On mobile, these issues tend to stand out even more. Small touch targets can make it difficult for anyone navigating a small screen on the go, particularly those with motor disabilities. Missing image descriptions, a common issue on retail sites, can leave shoppers using screen readers without key product details."
U.S. consumers are projected to spend $253.4 billion online between Nov. 1 and Dec. 31, with smartphones generating the majority of visits and more than half of total spending. Mobile devices have become primary browsing and purchasing tools for many shoppers, particularly younger consumers, shifting the focus away from desktop experiences. Many mobile sites and apps contain accessibility and usability barriers that prevent purchases, affecting older adults and people with disabilities who use screen readers or voice navigation. Common problems include unlabeled buttons, non-keyboard-friendly form fields, missing image descriptions, low-contrast text, and small touch targets that hinder mobile use.
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