Adin Ross hosted Brand Risk 14 at the UFC Apex in Las Vegas, featuring well-known entertainers and athletes alongside unusual MMA matchups. Sean Strickland, along with Arman Tsarukyan and Dana White, attended the event but left early. Afterward, Strickland expressed regret, saying he felt shame and that he hated himself for participating. He criticized the growing role of social media streamers in MMA, arguing that their large followings position them as the next generation of Americans. He described it as sad that the streamer community could inherit America, and he said he wants it all to stop.
"“I have never been a part of anything so shameful in my life,” Strickland said on his Instagram Stories. “And I hate myself and I feel like less of a man after being here. Oh God, why did I agree to this? I'm sick to my stomach.”"
"“I think what sucks is you have these streamers and they have this massive following and you just know that they're the next generations of Americans,” Strickland said. “It's so f--ing sad to think that the streamer community is gonna inherit America. It's so b”"
"Ross hosted the Brand Risk 14 card at the UFC Apex in Las Vegas on Sunday. The card featured renowned personalities like musician Ray J, former NFL quarterback Johnny Manziel, and former NBA players Michael Beasley and Lance Stephenson. Meanwhile, it also had bizarre matchups like dwarves fighting each other in MMA."
"Strickland (30-7) regretted attending the event and vented as soon as it ended. The UFC middleweight champion claims he feels “less of a man” after being a part of the event. Strickland walked out of Adin Ross' MMA event early and says he's ashamed of himself for even attending."
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