Lionel Messi's beverage brand Mas+ is embroiled in a legal battle with Prime, co-founded by Logan Paul. Both brands have accused each other of design similarities. Mas+ initiated the lawsuit alleging anti-competitive practices after Prime's KSI criticized its appearance. Following a countersuit by Prime claiming trademark violations, Logan Paul proposed settling the disputes in a boxing match with Messi. This situation illustrates the intersection of sports and commerce, with both parties leveraging publicity for their brands.
"You guys copied us and everybody saw it. [...] That's why we countersued, obviously we were going to. If you can't beat the best, you have to be the best..."
"I will consider dropping this if Logan Paul vs Messi [happens in] 2025. I'll see you in the ring, brother."
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