Dana White has announced the formation of a new boxing league in collaboration with Turki Alalshikh, aimed at reinvigorating the sport. TKO Group Holdings will manage operations, ensuring the organization brings compelling matchups and elevates the status of boxing globally. White emphasized a model that prioritizes top-tier matchups and progression for fighters. Alalshikh expressed confidence in White’s leadership to revitalize boxing, while TKO president Mark Shapiro spoke about a strategic vision to restore boxing's prominence in the sports world.
We have just done a deal to start a new boxing league with Turki, who absolutely loves the sport of boxing. The model is proven to deliver the fights that the fans want to see.
I give the flag of boxing to the best man who can handle it. We have a tough job now, but I am sure he will be delivering to the people and the fans the magnificent league and get boxing great again.
This is a strategic opportunity to reimagine the sport of boxing globally. Together, we can bring the sweet science back to its rightful place in the forefront of the global sports ecosystem.
TKO will serve as managing partner, providing day-to-day operational expertise, management, and oversight of the promotion.
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