"It's good for the UFC. You think they didn't like it? They liked it... The sport is getting big because of drama, not because of fighting. Like Conor, Khabib, Diaz, the trash talk, everything."
"The bus thing went viral too. Because of that, that fight was the biggest fight in the UFC. If it wasn't for the conflict before that, yeah, Conor-Khabib, they talk s-t in the press conference, they fight, it's gone."
Arman Tsarukyan believes the UFC embraces drama from fighters, as it contributes to the sport's growth. He cites Conor McGregor's controversial actions, particularly the bus incident before UFC 229, as pivotal in making that fight the biggest in UFC history. Tsarukyan emphasizes that the excitement generated by pre-fight drama, including trash talk, is crucial for attracting attention. He also mentions his own involvement in drama, including a suspension for an altercation with a fan and a playful offer to buy a rival's house if they agree to fight.
Read at Sherdog
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