TikTok Launches Out of Phone: Mission to Amplify Creator Content to Digital Out-of-Home Channels - Lindsey Gamble
Briefly

This program enables brands to crowdsource content from creators and amplify top-performing videos as ads on TikTok and digital out-of-home channels like billboards, cinemas, and in-store screens.
Brands can distribute user-generated content widely, reaching audiences beyond the app and enhancing the value of content while giving creators more visibility, especially on high-traffic screens such as Times Square billboards.
Read at Lindsey Gamble
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