The School of Arts and Culture at Mexican Heritage Plaza is set to launch San Jose's first cultural district, La Avenida, aimed at enhancing affordable housing and community development. Housing Trust Silicon Valley announced a $50,000 grant to support the initiative, which has already secured over 90% of its $30 million goal. The district will feature mixed-use development with local businesses and services to address displacement issues in the Mayfair neighborhood. Local leaders anticipate that the project will support the East San Jose economy, particularly with upcoming major events in 2026.
"We recognize that the strength of our region's affordable housing ecosystem is rooted in the capacity of community-based developers who are deeply connected to the neighborhoods they serve." - Noni Ramos, CEO of Housing Trust Silicon Valley
"A fully developed La Avenida would be a major win for East San Jose and for the city's broader economy. With major events coming in 2026, we need to invest in our cultural, business and entertainment districts beyond downtown." - Leah Toeniskoetter, CEO of San Jose Chamber of Commerce
"The projects aim to address threats of displacement in the Mayfair neighborhood and greater East San Jose." - School of Arts and Culture representatives
"This project brings investment, local ownership and jobs to a historically underserved corridor - and helps to position San Jose as a city that grows inclusively." - Leah Toeniskoetter, CEO of San Jose Chamber of Commerce
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