YouTube is beginning to test a multiplayer feature for select games, allowing users to play in real-time with others, starting with Ludo Club and Magic Tiles 3.
Gaming is a critical driver of YouTube engagement, as popular creators are connected to the gaming community and gaming content generates billions of hours of watch time annually.
The introduction of in-app games on YouTube seems logical, given the app's existing gaming focus, although no specific data on Playables usage has been shared yet.
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