YouTube has a new plan to combat clickbait
Briefly

"We're strengthening our efforts to tackle egregious clickbait on YouTube. This means we're planning to increase our enforcement against videos where the title or thumbnail promises viewers something that the video doesn't deliver."
"This can leave viewers feeling tricked, frustrated, or even misled-particularly in moments when they come to YouTube in search of important or timely information."
Read at Fast Company
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