According to Stream Charts, 84 million total hours of streaming were watched during the U.S. Presidential Election, with 80.6% on YouTube and Rumble at 13.1%.
Nazar Babenko highlighted that viewers on live-streaming platforms engage in real-time discussions, stating, "It's not just about watching anymore; people are actively debating and reacting..."
While Fox News dominated with 13.6 million viewers, overall cable viewership declined by more than 25% compared to the 2020 election cycle.
Fox News Digital achieved significant engagement, reporting 47.2 million livestream views, marking its best performance in views since 2020, highlighting the shift to digital.
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