Google is testing verified search results for businesses, featuring blue checkmarks beside legitimate links to help users distinguish authentic companies from potentially misleading ones.
This experiment aims to reduce the risk of falling victim to fraudulent websites by providing users the confidence to click on verified search results, primarily for major brands.
The verification process may involve manual checks, and while the blue checkmark indicates that a business is likely credible, Google cautions that reliability cannot be guaranteed.
Currently, this feature appears to focus on significant business websites, with smaller or local enterprises still lacking the verified mark, limiting its immediate utility.
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