The Subway Sun, a 1930s subway poster campaign resembling a newspaper, promoted civility, cleanliness, and pride among New York subway riders. An exhibit at the New York Transit Museum showcases these vintage posters, which were integral to subway culture for decades. Featuring vibrant illustrations and catchy headlines, the campaign aimed to enhance commuter behavior and encourage pride in public transport. Notable illustrators like Fred G. Cooper and Amelia Opdyke Jones created a lasting influence, making the messages relevant even in today's commuter environment.
The Subway Sun advised, informed and admonished New York subway riders, quickly becoming a part of daily life for millions of riders over five decades.
Under her direction, Subway Sun posters tackled one of the biggest challenges of any transportation system: encouraging the people sharing their commute to behave.
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