"How it works is you take some of your old Easter eggs, and you put some change in them - I didn't even do quarters; just pennies, nickels, dimes - you put them in your Easter eggs and you hide them in the snow. And you tell the kids, 'Hey kids, it's time to play Arctic Explorers! You guys are searching for penguin eggs. There's money in the penguin eggs.'"
"You tell those kids that there's a big number of those eggs in the backyard - 100, or a billion, whatever, you just make it up. Give them a shovel (even a spatula, in a pinch) and send them off. They're going to be out there until they're frozen and you have to go get them."
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