The world's second Sphere is set to be built in Abu Dhabi after the first opened in Las Vegas, showcasing a new entertainment model for the Middle East.
Abu Dhabi will pay Sphere Entertainment a franchise fee to build the second location, as well as annual fees for creative content, signaling a major investment in tourism.
The Las Vegas Sphere, which opened in 2023, features a massive LED screen and can host a variety of events, potentially setting a new entertainment standard.
Abu Dhabi seeks to position itself as a unique travel destination compared to Dubai, exploring major projects like the Sphere and the upcoming first casino in the UAE.
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