"Selling an apartment at 778 Park Avenue, especially one above $20 million, proves challenging as evident from the prolonged listings and fluctuations in ownership over the years."
"William P. Lauder's latest listing at $26.95 million reflects not only the opulence of the property but also the challenging market dynamics for ultra-luxury real estate on Park Avenue."
"The history of this apartment reveals the struggles of high-end sellers like Ronald Perelman, who faced financial pressures and motivated him to reduce the price significantly."
"Lauder's previous attempts to sell his other unit further illustrate the difficulties faced by owners of oversized luxury apartments in today's real estate landscape."
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