This weekend, audiences turned out in record numbers for Wicked, which earned $114 million domestically, signaling strong female representation in ticket sales.
Wicked not only topped the box office but also set new records, surpassing Into the Woods and Les Misérables for Broadway adaptations with a $164.2 million international opening.
Despite the overwhelming success of Wicked, box office analysts are uncertain whether the dual viewership phenomenon known as the 'Barbenheimer effect' influenced attendance.
With women comprising nearly 75% of ticket holders, Wicked demonstrated a significant trend in female-driven stories resonating within the current cinematic landscape.
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