Granovetter's foundational insight in 'The Strength of Weak Ties' illustrates that casual acquaintances often offer more job opportunities than close friends due to diverse networks.
The business world misinterpreted Granovetter's work, turning a natural social phenomenon into an industrialized process of networking that stifles genuine connections and value.
The push to maximize weak ties through networking strategies has led to a distorted environment, where social bridges no longer form organically and become artificially manufactured.
The contemporary interpretation of weak ties as mere networking tools disregards the essential value of authentic relationships, resulting in a hollow LinkedIn experience filled with superficial contacts.
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