TKO Holdings, the parent company of UFC and WWE, has seen significant growth in its media rights and live events due to surging interest in combat sports. A recent $5 billion, 10-year streaming deal with Netflix significantly boosted WWE's viewership, garnering 4.9 million global views for 'Monday Night Raw.' Meanwhile, UFC has expanded its digital reach, increasing posts about the brand from 1,400 to 6,400 in just six years. Analysts highlight that sports viewership is thriving, and TKO aims to capitalize on this momentum by expanding into international markets and new media opportunities.
With UFC and WWE, TKO is having a real moment, bringing combat sports into the mainstream, leveraging growing viewership and expanding international events.
The debut of WWE's Netflix deal drew 4.9 million views globally, showcasing the company's powerful appeal and successful media partnerships.
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