The FTC's proposed order would stop Sitejabber from misrepresenting customer ratings and reviews in the future, as misleading reviews can influence consumer trust.
The FTC said that presenting Instant Feedback Survey results as actual post-fulfillment reviews misleads consumers into thinking high rating counts reflect genuine user experiences.
To avoid FTC scrutiny, businesses should ensure their instant feedback survey ratings are clearly differentiated from product ratings, making sure customers understand what they are rating.
This action reflects the FTC's commitment to enforcing its new rule against fake reviews, highlighting the importance of transparency in customer feedback.
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