Why Paramount Risked (and Lost) So Much Money on Better Man
Briefly

Over its opening three days in 1,291 North American theaters, Better Man pulled in a dismal $1.2 million, failing to crack the top ten last weekend.
While tracing the career arc, mental-health challenges, and descent into substance abuse of Williams, Better Man transcends mere pop hagiography thanks to the filmmaking audacity of director Michael Gracey.
The movie arrives as a critical triumph, currently standing at 89 percent 'fresh' on the Tomatometer - way higher than the 2019 Elton John biographical musical.
Industry observers were left scratching their heads, asking: Who in their right mind would even think they could make any money with an R-rated biopic centered around a CGI chimpanzee?
Read at Vulture
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