John Santos, a key figure in the Bay Area's Latin jazz scene, is releasing a new album called Horizontes and celebrating 40 years of his label, Machete Records. Eschewing major streaming platforms like Spotify, he emphasizes maintaining control over his music. Santos shares that previous label experiences were often disappointing. He prefers to advocate for social causes freely, allowing for radical artistic expression. Recently, he premiered an orchestral work with the Oakland Symphony, reinforcing his commitment to innovative music rooted in cultural advocacy.
Santos prefers to maintain control over his music, rejecting streaming services to prevent commercialization and ensure creative freedom, stating that past label experiences were often disastrous.
Celebrating 40 years of Machete Records, John Santos emphasizes self-reliance in producing and sharing music, prioritizing artistic integrity over mainstream virality.
His new album, Horizontes, embodies Santos' commitment to social advocacy through music and illustrates the depth of his creative connections across the globe.
Santos advocates for unfettered expression in music, believing independent label management allows for radical artistic choices without censorship or commercial pressures.
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