Sir Jim Ratcliffe, a billionaire businessman and founder of INEOS, faced disappointment when Land Rover discontinued the Defender, his favorite off-road SUV for safari trips in Africa. After the automaker declined his request to purchase the rights for manufacturing the vehicle, Ratcliffe embarked on a six-year journey to develop an even better 4x4. His determination to preserve the spirit of the iconic Defender reflects his love for adventure and the rugged terrain of Botswana's Okavango Delta.
"When Land Rover said in 2016 that it was going to discontinue his favorite 4x4, Ratcliffe asked to buy the rights so that he could continue manufacturing the Defender himself."
"Despite setbacks, Ratcliffe's determination to create a superior vehicle culminated in the launch of a new 4x4 that carries on the legacy of the Defender."
Collection
[
|
...
]