The study revealed that one in five believe it's harder to find something to watch today than it was 10 years ago, largely due to overwhelming content.
Although 75% appreciate streaming algorithms, 51% admitted that the sheer quantity of recommended content is also overwhelming, expressing a desire to watch everything suggested.
Despite a preference for streaming over traditional cable, people are dissatisfied with current streaming services, with 51% desiring more options, even if ads are included.
The average person thinks their dream streaming platform should include premium channels at no extra cost and an intuitive interface for under $46 per month.
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