Why Is Alaska Airlines Advertising 'Getaways' to Remote Arctic Oil Fields?
Briefly

In an unusual marketing move, Alaska Airlines recently advertised Prudhoe Bay, Alaska as a vacation destination, promoting it with positive phrases typically reserved for far more appealing locales. Located on the Arctic Ocean, Prudhoe Bay is primarily known for its oil production and is characterized by extreme cold temperatures, sparse amenities, and a predominantly temporary workforce. Given the area's frigid February climate, minimal sunlight, and lack of traditional tourist infrastructure, the airline's suggestion of a 'getaway' has left many Alaskans amused and perplexed.
The term 'getaway' applied to Prudhoe Bay, known for its harsh climate and sparse amenities, has raised eyebrows for its irony and inappropriateness.
While Alaska Airlines promotes Prudhoe Bay as a destination, the region is actually known for its oil production rather than a traditional vacation experience.
Read at Fodors Travel Guide
[
|
]