Why did the polls and those who report on them miss Trump's appeal again? - Poynter
Briefly

"I don't think there's any doubt that the polls and reporting fell short... They got closer to the truth than in 2020 ... but were off by 3% anyway."
"...because of the difficulty in a fragmented media environment of assembling a large and representative survey panel, the polling firms deploy multiple modeling adjustments to come as close as they can."
"It all depends what you mean by close." This nuanced understanding reflects the complexities and variable interpretations within polling data.
Read at Poynter
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