Consumer Reports' testing in 2024 finds the most expensive paper towels outperform cheaper options in absorbency and strength, offering better overall value despite higher upfront cost.
Cheaper paper towel rolls may feature around 100 to 110 sheets and cost $0.01 to $0.02 per sheet, but might not hold up against messes like pricier alternatives.
Thicker multi-ply paper towels provide better absorption due to higher surface area, allowing more liquid to be absorbed effectively, ultimately saving money over time.
In contrast with cheaper brands, those costing about $0.02 per sheet frequently offer higher sheet counts and greater durability, making them a better choice.
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