Why a struggling Victoria's Secret pulled from its old playbook for its new fashion show
Briefly

from Fast Company3 months ago
"Tonight, on the runway, it's all about the women." Tyra Banks opened the show, emphasizing the shift towards a more female-centric representation at the Victoria's Secret Fashion Show.
Fast Companyhttps://www.fastcompany.com/91209373/why-a-struggling-victorias-secret-pulled-from-its-old-playbook-for-its-new-fashion-show
The casting choices showcased inclusivity with plus-size models like Ashley Graham and transgender models Alex Consani and Valentina Sampaio, alongside the iconic original angels, signifying a modernized approach.
Fast Companyhttps://www.fastcompany.com/91209373/why-a-struggling-victorias-secret-pulled-from-its-old-playbook-for-its-new-fashion-show
Victoria's Secret’s strategy aimed to reclaim its legacy by incorporating age diversity with models such as Kate Moss and Carla Bruni, reflecting a broader definition of beauty.
Fast Companyhttps://www.fastcompany.com/91209373/why-a-struggling-victorias-secret-pulled-from-its-old-playbook-for-its-new-fashion-show
The show was a strategic and celebratory reboot for Victoria's Secret, streamed on Amazon Prime Video, marking an evolution from past iterations under previous leadership.
Fast Companyhttps://www.fastcompany.com/91209373/why-a-struggling-victorias-secret-pulled-from-its-old-playbook-for-its-new-fashion-show
Read at Fast Company
#victorias-secret #fashion-show-2024 #inclusivity #women-empowerment #model-diversity
[
|
]