According to Viki CEO Sam Wu, the interest in K-dramas began in the early 2010s, but the explosive popularity of Squid Game marked a cultural milestone.
Viki has over a thousand K-drama shows and movies spanning various genres, and has acquired 95 million-plus registered users, 20% of whom joined recently.
As interest in Korean content intensifies, Viki, which began as a grad school project, now competes with major players like Netflix and Disney.
The success of K-pop, exemplified by hits like Rosé and Bruno Mars's 'Apt', continues to drive global enthusiasm for Korean entertainment.
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