WhatsApp is testing new ways for users to give feedback to businesses about message preferences, introducing buttons like 'interested/not interested' to reduce spam.
This new feedback system will allow users to categorize their preferences for messages they wish to receive or stop, enhancing user experience on the platform.
Currently, businesses can send messages based on categories like marketing, utility, authentication, and service, but users lacked options to manage those preferences.
In markets like India and Brazil, users are overwhelmed by spammy business messages on WhatsApp, emphasizing the need for better preferences similar to email.
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