Nissan is facing declining sales due to its lack of hybrid options, particularly losing customers to competitors like Honda and Toyota, which offer hybrids in popular models.
Nissan dealers noted that despite their early EV lead with the Leaf, the current market shift toward hybrid models has left the brand at a disadvantage.
CEO Makoto Uchida acknowledged Nissan's hybrid gap, stating they've struggled to predict the rising demand for hybrids and are now shifting focus to these offerings.
The potential merger with Honda could address Nissan's hybrid deficiency, as Honda has seen substantial sales growth with its hybrid models such as the CR-V.
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