Macquarie Dictionary named 'enshittification' its 2024 word of the year, reflecting a popular sentiment regarding the decline in quality of online services and products.
The term 'enshittification' describes the gradual deterioration of digital services, driven by profit-seeking, capturing a widespread feeling that many services are getting worse.
Cory Doctorow, who coined the term, outlined a cycle in digital platforms: initially user-friendly, then prioritizing business customers, ultimately exploiting both.
In a statement, Macquarie noted that 'enshittification' resonates with people's current feelings about the decline seen across various aspects of life.
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