The article explores the interplay between fashion and politics, particularly how far-right movements utilize fashion to convey messages. It highlights the shift in women's fashion within the Republican Party, such as the rise of modest prairie dresses shifting toward more conservative, sharp styles. It suggests that as the political climate shifts rightward, fashion will evolve accordingly, reflecting these ideologies. Notably, figures like Ivanka Trump embody this shift, demonstrating how sartorial choices increasingly align with political narratives, signaling broader societal changes.
Much has been made of how Melania's stark get-up contrasted to her Jackie O cosplay at the last inauguration. This time there was no attempt at demure people pleasing: she looked positively authoritarian.
The rise of the tradwife and the modest, floral prairie dresses so beloved by these rightwing influencers, which then trickled down to the high street has mirrored the shift in the US much further to the right.
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