The $40 'Little Red MAGA Hat' features a classic red MAGA hat on the front, and Trump's slogan 'Never Surrender' on the sides, showing how Trump's campaign continues to innovate with its merchandise.
Since first introducing the MAGA hat in 2015, Trump's campaign has expanded its offerings from three styles in 2016 to nine by 2020, demonstrating the enduring appeal of this iconic merchandise.
The political branding lifespan for a two-time presidential campaign is about six years, but Trump's campaign continues to find ways to refresh and expand its visual branding with new merchandise.
Despite being a decade old next year, the MAGA hat maintains its popularity among Trump's supporters, symbolizing not just a campaign, but a broader movement within American politics.
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