According to luxury travel agency Virtuoso, a growing number of wealthy travelers plan to venture to major cities like New York, Rome, and Paris in the fall of 2024 compared to 2023.
Belles said the growing popularity of trips to China and Japan was not surprising. Both East Asian countries were relatively slow to reopen following the peak of the COVID-19 pandemic.
"We have so many repeat guests to Europe, and they've done all the traditional places," Misty Belles, Virtuoso's vice president of global public relations, told BI. "They're looking for something more unusual, unique, and authentic than some of the more traditional tourist places."
As for their Southeast Asian counterpart - "brace for Thailand to go crazy next year," Belles said. She cited the expected 2025 premiere of "The White Lotus" season three.
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