"Pack your patience and remember we are not in a theme park or movie set. This is a city." - Mayor Dominick Pangallo urges visitors to be understanding as crowds swell during Halloween.
"All signs point to another record-setting season," said Ashley Judge, highlighting a projected 5 to 7% increase in visitors this year compared to last.
Swartz noted, "It was a busy one in Salem," pointing to the estimated 150,000 tourists over the past weekend and the lack of major incidents.
The chamber advises visitors to "devise a plan, ideally taking public transit, pre-purchasing tickets, and being patient on what is likely to be a record-setting Halloween."
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