Almar Latour described the efforts to secure Evan Gershkovich’s release as a team endeavor, emphasizing the power of 'loud advocacy' through their news organization.
The campaign included public pressure, such as a Times Square billboard highlighting the push for Gershkovich's return, showcasing the lengths taken to advocate for his release.
Latour's involvement in private diplomacy alongside government negotiations was essential, navigating complex international relations to facilitate a successful hostage exchange.
Despite the challenges, Latour's leadership resulted in Dow Jones achieving increased revenue and profits while advocating for their captured journalist, showcasing dual success.
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